Interviewing the patient in the Quest RA testimonial video required establishing an open, authentic, safe environment where she could feel comfortable sharing her personal story of pain. Our connection was critical to her performance.

I used to think people who killed bugs and rodents for a living were creepy. But then I met Modern Pest and turned their reps into heroic, passionate defenders of the home.

When PerkinElmer was thinking about a rebrand, we told them we could help them make their current brand more meaningful. We told a more soulful brand story in three short videos to help make their tagline “for the better” even better.

The voice of the customer is elusive. That’s why I listen across the spectrum, assess context, filter the shouts and amplify the whispers—because true insight comes from the right interpretation.

When Boston Scientific asked us to name a new device for treating enlarged prostate, we went a step further and also named its mechanism of action—a move the FDA enthusiastically endorsed. The MOA became part of the name.

We find the fish and jump in the water with a net to ensure the catch. Just seems lazy to bait a line and wait. We’d rather risk being eaten by a shark than risk starvation.

Getting lost in a sea of data and focusing on the wrong metrics is easy. I apply a data-driven mindset to a marketing strategist’s lens to drive actionable insights.

Essential plan ingredients will include powerful public relations and influencer components – before and after retail launch. Consider it word-of-mouth on rocket fuel to grab consumers and investors alike.